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As a thought leader in your industry, you know to make your LinkedIn profile look sharp to best represent yourself. Not only are you putting your best foot forward, you’ll look your best in the event that a new career opportunity presents itself. Here are five more tips to make your LinkedIn presence everything it should be.
1. Update your status regularly
Establishing a regular online presence does not mean spamming your contacts’ feeds with meaningless updates. As the saying goes, content is king. Do your best to post useful updates rather than announcements such as you’re drinking your second cup of coffee. People can easily hide you if they deem you annoying, which will stop your train of networking in its tracks.
2. Be a little selective
You need not accept every invitation to connect that you receive. There is no competition to be won by amassing the largest number of contacts. While you never know where the next best connection will come from, consider quality over quantity. Exercise some restraint so that a scroll through your contacts doesn’t leave you scrambling to remember how you know someone.
3. Utilize current connections
Promoting yourself and your business will be easier through contacts who willingly share your information. For instance, if you have land for sale, it’s best to post your listing on a commercial property website and ask your LinkedIn contacts to forward the news. The less-attractive option is trolling the site for status updates from strangers with plans to build a new office space and approaching them cold.
4. Engage without stress
Given the number of social networking platforms available to users, it can be difficult to keep track of all your accounts. Commit to spending 15 minutes a day on LinkedIn to stay apprised of what’s going on. Doing so will keep you active online without inundating your followers with updates or becoming overwhelmed by your contacts’ activities.
5. Make LinkedIn work for you
Invitations to connect on LinkedIn look different to everyone. Some will readily widen their professional circles to network with as many people as possible. Some may prefer to only connect with people they already know. There is no one strategy that works for everyone. Find what works best for you, whether that’s having five contacts or 500.
With a better idea of how to manage your LinkedIn account, you may be more inclined to use it to its fullest potential. Keep in mind that what works for your boss or industry peer might not work for you. Examine your needs as a business professional, and you’ll find your online niche with ease.
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Joseph Baker’s business experience in management spans more than 15 years. A leader of development and management teams, he also implemented budget reductions professionally and as an independent contractor. Joseph led strategic planning and systems of implementation for nine organizations, public and private, and worked extensively with small businesses.
He holds a Bachelor of Science in Marketing from Indiana University’s Kelley School of Business, and an MBA from Kellogg School of Management. 
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LinkedIn is awesome I have had a lot of use out of it. Thanks for the added tips.
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Keep on posting regular updates is the only key to get good in Linkedin
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I have been working at opening and developing my own business and label, as well as getting my name out there. I do music, singing, art, novel works, as well as blogs. Below is a rough idea for getting my stuff and name out there.
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I am a active member of linkedin, xing and very clearly know these sites are for a professional to promote his career with classmates and colleagues to reunion etc.
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Looking for some innovative ways to use LinkedIn technology to grow our business? What is something you are currently doing that you think very few people know with respect to Linkedin?
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